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Herbs & Spices is the essential cook's companion, now redesigned and updated with all new recipes.

A classic reference, the best-selling Herbs & Spices is a trusted resource in the kitchen, with more than 200 unique herbs and spices from around the world showcased alongside gorgeous, full-color photography, flavor notes, and pairings. This new, updated edition includes the newest herbs, spices, and flavorings influencing global cuisine today, plus more than 180 recipes for main dishes, marinades, pastas, pickles, and sauces.

Part spice cookbook, part kitchen encyclopedia, Herbs & Spices offers handy seasoning how-tos:

• How to identify and choose the best herbs, spices, and other flavorings.
• How to prepare and cook with them to ensure you are making the most of their flavors.
• How to make your own blends, spice rubs, sauces, and more — then customize them for your family's palate.

Herbs & Spices is perfect for beginning cooks just setting up a kitchen, foodies exploring the deliciously exotic mash-ups of today's modern cooking, and experts looking for ways to experiment with new flavor combinations. This practical illustrated reference book gives you all the guidance you need to become a master of seasonings and to make tantalizing food from around the world.

• Sales Rank: #66551 in Books
• Brand: Norman, Jill/ King, Dave (PHT)
• Published on: 2015-05-05
• Released on: 2015-05-05
• Original language: English
• Number of items: 1
• Dimensions: 9.50" h x 1.06" w x 8.00" l, .0 pounds
• Binding: Hardcover
• 336 pages

From Booklist
More and more herbs and spices appear in American kitchens daily, encouraged by television chefs and promoted through new ethnic cuisines entering the mainstream. Jill Norman's Herbs & Spices comes at exactly the right moment to guide readers through the tangle of leaves, seeds, and berries. Norman thoughtfully organizes herbs into major classifications by their predominant bouquets. This approach immediately assists the cook looking for substitutions. Norman's tasting notes, borrowing a vocabulary identical to that used for wine, establish a standard language for characterizing each item's salient aromas and flavors. Full-color, close-up pictures aid in identification. Text outlines culinary uses and purchasing and storing data and gives information on growing one's own herbs. A short recipe section offers examples of how specific herbs and spices are used in cooking. A directory of mail-order sources further assists those who lack local access. Norman has made a vital contribution to reference collections for quick identification of species and for the use of herbs and spices in cooking. Mark Knoblauch
Copyright © American Library Association. All rights reserved

Review

"Jill Norman's Herbs & Spices comes at exactly the right moment to guide readers through the tangle of leaves, seeds, and berries." — Booklist

"Both novice and expert cooks will find much to savor here." — Booklist

"Readers who want to experiment with something different will enjoy flipping through the various flavor sections with their favorite cookbook in the other hand." — Library Journal

"If you've stopped reading cookbooks because the truly inspirational have become few and far between, make space on your bookshelf for this one." — Foodies West Magazine

About the Author
Norman is Elizabeth David's literary trustee. She is director of the European Patent Office in The Hague.

Most helpful customer reviews

187 of 192 people found the following review helpful.
This is a MUST HAVE if you love making your own recipes
By Chris Baker
I am a backyard BBQ fanatic who has started competing at local BBQ competitions. Outside of heat, smoke and meat, the most important part of making good BBQ is in your seasonings. Whether it is making a rub, a baste, or sauce, it is important to balance the flavors and recognize what flavors are needed to take your recipe to the next level. This book has all of the information I need to do exactly that. This book gets a LOT of use and abuse in my house, and I have used it as a reference to help me blend/enhance flavors for SO many recipes. I can not recommend this book highly enough. If you want to know about the flavors, uses and pairings of spices, this book will take care of you. The thing I like most about this book is how for each spice it mentions what other spices are typically used with it. This is very helpful when trying to narrow the search for another flavor to add to your recipes.

248 of 259 people found the following review helpful.
Only book you need on herbs and spices
By B. Marold
`herbs & spices, the cook's reference' is the latest of eight different books on either herbs or spices by noted culinary editor and author, Jill Norman, one of the more influential disciples of the great English culinary writer, Elizabeth David, who contributed two books of her own to this subject.

I chose this book to review since I had a backlog of herb and spice books to review, and I wanted to start with one I could assume to be a standard against which all other books can be measured. The problem with starting with the standard is I'm assuming this role purely on the basis of the author's reputation in the field. I am happy to say that I find virtually nothing in this book to invalidate my holding it up as a standard against which other books on the subject may be judged.

For starters, Ms. Norman convinces us at the outset that the difference between an herb and a spice is vague enough around the world to require that we treat the two together, thereby eliminating any chance of leaving something out because it was not thought to be a spice or an herb. Part of this ambiguity is her statement that in the United States, a dried herb is considered a spice. Since Ms. Norman is an expert on the subject, I must assume that there is a faction in America that believes this. She states this to make it clear that her basis for distinguishing herbs from spices is based on the current British thinking on the subject. But, since she is covering both, the issue is academic in this book.

Much more interesting is Ms. Norman's separation of the various herbs and spices into a large number of categories based on flavor. Herbs are divided into `Fresh and mild herbs' featuring parsley, `Sweet Herbs' featuring lavender, `Citrus or tart herbs' featuring lemon balm, `Licorice or anise herbs' featuring dill and fennel, `Minty herbs' featuring mint, `Onion herbs' featuring garlic, `Bitter or astringent herbs' featuring celery, `Pungent and spicy herbs' featuring sage, thyme, and cilantro. This division alone is a great service, as it gives us a sound basis for substituting one herb for the other, as when we may need borage, and see that it's in the same class as parsley.

A deeper look at this lineup of herbs shows that Ms. Norman is covering a far broader range of species and varieties within species than most other books or sections of books on herbs. Most of us know of two or three varieties of basil. Ms. Norman shows us fourteen, divided between three groups, Genoese and purple basil (Ocimum basilicum), `other basils', and Asian basils. The inclusion of the scientific name is essential in a work like this. The most important need is when you wish to buy seeds to grow these plants, the scientific name is the only way you have to guarantee getting the species or variety you want. If you happen to see seeds for `Asian Basil', know that this could be any one of seven different species or varieties! Within sections such as those for the Asian basils, the pictures in this book really shine, as the pictures of these seven varieties are all on the same page, including stems and flowers in many cases, as many of the leaves from two different varieties are almost identical in appearance.

We are especially happy that Ms. Norman has drawn outside the lines in her including several plant species which border on what we think as teas (such as sassafras), salad greens (such as sorrel and celery), or root vegetable (such as horseradish and wasabi). The only lapse I can find in all the material on herbs is that the distinction between the Mediterranean bay is not clearly made from the New World plants often called `bay'.

Spices get an equally thorough treatment, being divided between `Nutty spices' such as sesame, `Sweet spices' such as vanilla, `Acidic and fruity spices' such as tamarind, `Citrus spices' such as lemon grass, `Licorice or anise spices' such as anise, `Warm and earthy spices such as saffron, `Bitter or astringent spices such as capers, `Pungent spices' such as chiles, ginger, mustard, and pepper. One of my fondest discoveries in this book is that not only are ginger and galangal shown to belong to two different biological genus, they are categorized as in two different taste classes. These two are commonly mistakenly lumped together.

The sections on chilis (genus capsicum) are as vividly colorful as all the others, with a surprise in that the heat in a chili species is rated on a scale of 1 to 10 rather than the better known (in the U.S. at least) Scoville scale.

The chapter in this book which makes it the only book you should need on herbs and spices is the one on recipes, featuring combinations for all the world famous herb and spice mixes, and lots you may never have heard of. The very best aspect of this section is that it provides not one recipe for things such as bouquet garni, but seven, for beef, pork, lamb, poultry, game, fish, and vegetables.

The very last chapter on general recipes could have easily been left out, as what comes before is more than enough to justify this as the only book you will need on herb and spice usage. One thing some readers may miss and the one thing that may justify a second book in you library dedicated to herbs and spices is one that deals with the history and geography of herb and spice origins. This book will not satisfy your curiosity over how New World Tomatoes joined up with their soul mates, Mediterranean basil.

An excellent book and a `must have' for a foodie library.

84 of 89 people found the following review helpful.
The ultimate spice dictionary and reference
By Fan of His Royal Badness
The book is organized to make using it a dream. It is divided into three sections Herbs, Spices and Recipes.

The first two sections are organized identically; an introduction, categories/groupings of herbs or spices and a section on preparing herbs or spices. Herb groupings are Fresh and mild herbs, Sweet herbs Citrus or tart herbs, Licorice or anise herbs, Minty herbs, Oniony herbs, Bitter or astringent herbs, Pungent and spicy herbs. Spice groupings are Nutty spices, Sweet spices, Acidic and fruity spices, Citrus spices, Licorice or anise spices, Warm and earthy spices, Bitter or astringent spices, pungent spices.

Each individual herb or spice has a page that includes pictures, history, notes on flavor use how it is harvested, culinary uses, other spices/herbs it combines with. The pictures and information combine to make this a top notch reference.

Recipes section is divided into two main sub-sections Blending herbs and spices and Cooking with herbs and spices. There is also a bibliography, sources and an index.

The Recipes for herb blends is shorter than expected but nice and represent other cultures. The spice blends are from around the globe and a longer more comprehensive list there are also recipies for sauces and marinades. Both herb and spice blend Recipes include suggestions and notes on how to use them and the best food pairings.

Cooking with herbs and spices has a good range of Recipes and the author packs a lot into this small section; soups and light dishes, fish, meat (includes three chicken recipes), vegetables, pasta noodles & grains, desserts and drinks ( including ice cream, Pineapple ginger cooler, Mojito).

The bibliography gives a detailed and exhaustive list of sources should you need to do further research. The source section gives contact information on places to purchase herbs and spices it is also a long and detailed contact information many including, addresses, phone numbers, fax numbers and web sites, and e-mail if available.

If you are a beginner and want to learn more about how to use herbs and spices or if you are an experienced cook and want to expand your flavor palate this is a great reference for you.

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A DRAGON LAID BARE!

Thanks to the Zepharos Empire's machinations, Eco's long-hidden dragon form has finally been revealed as an unspeakably powerful dragon hovering over the city of Fontaine. As a struggle for control ensues between Eco and the spirit of Mordred, the truth about Mordred and Prince Julius's dark fate is about to come to light.

• Sales Rank: #98333 in Books
• Published on: 2015-08-04
• Released on: 2015-08-04
• Original language: English
• Number of items: 1
• Dimensions: 7.18" h x .62" w x 5.07" l, .38 pounds
• Binding: Paperback
• 192 pages

About the Author

Shiki Mizuchi is a Japanese light novel author best known for Dragonar Academy.

Ran is a Japanese manga artist who wrote and illustrated Maid War Chronicle and worked with writer Ken Akamatsu (Love Hina, Negima) as the artist on Mao-chan.

Most helpful customer reviews

4 of 4 people found the following review helpful.
Bonds and Destiny
By Anime Lover
Eco has transformed into her dragon form and is attacking the city. Ash seems helpless to stop her, but assistance comes from an unexpected source - Milgauss. His past is revealed and the reason why he killed his dragon. But Mordred is having his own issues - Navi is helping Eco resist him and Eco begins her path to her destiny - as well as her partner's. Can they stop the dark dragon, or will Navi and Eco be absorbed into an ultimate evil.

This arc ends, with both Eco and Ash starting their path to their destiny. The story and well drawn art really flow well in this story. The bonus chapters are the usual ecchi trope (breast sizing, panties and heart searching), nothing offensive or out of the ordinary. I look forward to this great series as the author knows what the fans enjoy with the deep story that he has written. Can not wait for the next.

1 of 1 people found the following review helpful.
Five Stars
By Amazon Customer
I love these mangas and will be getting the next one asap

0 of 0 people found the following review helpful.
I loved the anime so I am continuing with the manga
By fjmax6
I loved the anime so I am continuing with the manga. I just do not like the look of Echo as a dragon.

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• Sales Rank: #5595160 in Books
• Published on: 2016-04-01
• Original language: Spanish
• Number of items: 1
• Dimensions: 9.00" h x 1.00" w x 5.75" l, .0 pounds
• Binding: Paperback
• 396 pages

About the Author
George R. R. Martin is a writer, a screenwriter, and a producer. He is the author of the successful and multiple award–winning series of epic fantasy Song of Ice and Fire, which inspired the Game of Thrones television show.

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In three previous novels, Skylan Ivorson overcame obstacles that would have defeated a lesser man, rising from obscurity to become the Chief of Chiefs of the fearsome Vindrasi who sail their living dragonships far and wide to raid and plunder for the glory of the gods. However, a cruel twist of fate struck him down before he and his beloved could complete their quest for the five sacred dragonbones that would summon the great dragon Ilyrion and save their people from destruction at the hands of an evil god. But even true death is denied him, and his destiny is unfulfilled.

Caught between life and death, he must lead those who journeyed with him to battle the evil god and the vast army of the god and his human emperor. Skylan must fight as he never has before to win back his life and his love, while seeking the last Spiritbone--the key to summoning the ultimate victory--before it can be snatched away by the forces of evil.

Weis and Hickman have crafted a pulse-pounding fantasy adventure that brings this great saga to a rousing, satisfying conclusion that will stir the passions of their legions of fans.

• Sales Rank: #133055 in Books
• Published on: 2016-01-05
• Released on: 2016-01-05
• Original language: English
• Number of items: 1
• Dimensions: 240.03" h x 33.27" w x 6.48" l, 1.00 pounds
• Binding: Hardcover
• 400 pages

About the Author
Margaret Weis and Tracy Hickman published their first novel in the Dragonlance™ Chronicles, Dragons of Autumn Twilight, in 1984. Over twenty years later, they are going strong after collaborating on more than thirty novels. Alone or together with other coauthors, Weis and Hickman have published more than one hundred books, including novels and collections of short stories, as well as role-playing games and other gaming products.

Most helpful customer reviews

1 of 1 people found the following review helpful.
An excellent ending to a very good series
By Mitch Mckillip
An excellent ending to a very good series. Not Weis and Hickman's best necessarily(that will always be Death Gate for me) but it kept me reading until the end. It does feel a little rushed sometime, probably because this was supposed to be a 6 book series, but it all does seem to fit into place by the end. The main character's story arc comes full circle as he learns what it takes to be a good man, and leader of people. I loved the series mythology feel, and it's gods knowledge that they haven't done a great job, after introducing them as strong, and very capable to the world's inhabitants, seems to really make the story more than just a fate will figure it out plot that it seemed to be going to earlier in the series. I also loved that it turns out the gods the book introduces as the repulsive ogre's gods, turn out to be the more capable. It can be argued that the different races, long enemies, came together a little too easy in the end, but makes sense with the gods direct involvement with the people of the world. Another very good series by the veteran duo!

0 of 0 people found the following review helpful.
I enjoyed the book- It kept in lien with the other ...
By Nikk Budlong
Compared to the other books, I think this final book stumbles. Overall, I enjoyed the book- It kept in lien with the other books, and it was a pretty good ending to the series. It keep me reading until the end, but I was somewhat disillusioned by the ending. I can't explain why, but I felt this book kind of dragged on and was just unsettling. It seemed like the book was written just to close out the story. Along the lines of 'I'll try my best, but I want this to end..'

0 of 1 people found the following review helpful.
Overall, this book was a disappointing conclusion to the ...
By Edward J Porter
Overall, this book was a disappointing conclusion to the series. Skylan's life after the denouement was extremely disappointing and a bit depressing.

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[Z418.Ebook] PDF Ebook Engineering Tribology, Third Edition, by Gwidon Stachowiak, Andrew W Batchelor

PDF Ebook Engineering Tribology, Third Edition, by Gwidon Stachowiak, Andrew W Batchelor

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As with the previous edition, the third edition of Engineering Tribology provides a thorough understanding of friction and wear using technologies such as lubrication and special materials. Tribology is a complex topic with its own terminology and specialized concepts, yet is vitally important throughout all engineering disciplines, including mechanical design, aerodynamics, fluid dynamics and biomedical engineering. This edition includes updated material on the hydrodynamic aspects of tribology as well as new advances in the field of biotribology, with a focus throughout on the engineering applications of tribology.

This book offers an extensive range if illustrations which communicate the basic concepts of tribology in engineering better than text alone. All chapters include an extensive list of references and citations to facilitate further in-depth research and thorough navigation through particular subjects covered in each chapter.

* Includes newly devised end-of-chapter problems * Provides a comprehensive overview of the mechanisms of wear, lubrication and friction in an accessible manner designed to aid non-specialists. * Gives a reader-friendly approach to the subject using a graphic illustrative method to break down the typically complex problems associated with tribology.

• Sales Rank: #1209723 in Books
• Published on: 2005-09-21
• Original language: English
• Number of items: 1
• Dimensions: 10.52" h x 1.53" w x 7.26" l, 4.26 pounds
• Binding: Hardcover
• 832 pages

Review
Reviews of the first edition:

"Concepts and theory are presented extremely clearly and supported by excellent diagrams and descriptions. The book can be highly recommended to those engaged in studying or applying tribology. I know of no better book on this topic."
Journal of Materials and Processing Technology

"The strengths of this book are the comprehensiveness of its coverage and the excellent schematic diagrams of friction and wear mechanisms provided to clarify the text."
Industrial Lubrication and Tribology

Complicated tribological concepts and theories are introduced extremely clearly. This is one of the reasons why we believe that this book will be beneficial not only for beginners in this field, as it was the authors' original intention of this textbook, but also for experienced specialists. -Tribology International

This well-illustrated textbook is a valuable source of information for anyone working and/or studying in the field of tribological and mechanical engineering, i.e. researchers, lecturers, engineers and students. Due to the excellent content of this book, it would even justify a price twice as high as demanded... -Tribology International

From the Publisher
A basic feature of Engineering Tribology 2nd Edition is the emphasis on describing various concepts in an accessible manner for the benefit of non-specialists. This principle is applied from the beginning of the book, where the reader is introduced to the fundamental concept of tribology. This concept is then used to show how the various topics in tribology are interrelated to form one coherent subject. A direct graphical illustration of the mechanisms controlling tribological phenomena is presented. Carefully prepared diagrams allow rapid appreciation of the basic ideas and facts in tribology. The numerical analysis of hydrodynamic lubrication is supported by a number of computer programs which are included in the book. The control of wear is given extensive treatment with a thorough discussion of lubricant additives, solid lubricants and surface coatings. The effectiveness of coatings in suppressing specific forms of wear is analyzed together with the methods of coatings deposition. More than 1000 references are provided to give the reader access to more specialized information if required.

About the Author
Gwidon Stachowiak is a Professor at Curtin University, Perth, Western Australia, specializing in tribology. His research interests include the development of methods for description of multiscale 3D surface topographies, tribocorrosion, and optimization of 3D surface textures for hydrodynamic contacts.

Andrew W. Batchelor has been involved in tribology for 30 years and has taught tribology at universities in Australia, Singapore, Japan, Malaysia and India. He has written books on topics relating to materials degradation, biomaterials and bioengineering.

Most helpful customer reviews

12 of 13 people found the following review helpful.
Stachowiak and Batchelor
By A Customer
Tribology is an extremely complex field that encompasses a vast variety of scientific disciplines and includes the work of such scientists as Newton and Raleigh. Stachowiak and Batchelor have produced a technical guide suitable for students, professional engineers and experts alike. It is a complete reference for tribology encompassing such diverse material as lubrication methods (Boundary, EHL etc), design and condition monitoring.
The authors have a knack for presenting otherwise inaccessible material in a manner which is easy to digest. Material, sourced and adapted from an extraordinary array of reference sources, is combined with innovative diagrams that complement the text rendering explanations of exceptionally high clarity.
Programs, based on the theory presented, are included at the rear of the book presenting the practicing engineer with invaluable tools for the design of tribological devices.

2 of 2 people found the following review helpful.
Good text fror lubrication theory
By Peter A. Torzilli
If you are interested in the technical side of lubrication, this is a really great engineering book for the mechanical engineer. Well written and contains easy to follow theoretical models. Great for both teaching and research. Best general text on lubrication theory, covering many of the technical areas of bearing wear and fatigue.

0 of 0 people found the following review helpful.
Great information about tribology
By Tahany El-Wardany
The book is easy to read and understand. I use it very frequently and it is important to my work

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[B298.Ebook] Download Ebook Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie, or Die, by Eric Siegel

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“Mesmerizing & fascinating...”  —The Seattle Post-Intelligencer

"The Freakonomics of big data." —Stein Kretsinger, founding executive of Advertising.com

Award-winning | Used by over 30 universities | Translated into 9 languages

An introduction for everyone. In this rich, fascinating — surprisingly accessible — introduction, leading expert Eric Siegel reveals how predictive analytics works, and how it affects everyone every day. Rather than a “how to” for hands-on techies, the book serves lay readers and experts alike by covering new case studies and the latest state-of-the-art techniques.

Prediction is booming. It reinvents industries and runs the world. Companies, governments, law enforcement, hospitals, and universities are seizing upon the power. These institutions predict whether you're going to click, buy, lie, or die.

Why? For good reason: predicting human behavior combats risk, boosts sales, fortifies healthcare, streamlines manufacturing, conquers spam, optimizes social networks, toughens crime fighting, and wins elections.

How? Prediction is powered by the world's most potent, flourishing unnatural resource: data. Accumulated in large part as the by-product of routine tasks, data is the unsalted, flavorless residue deposited en masse as organizations churn away. Surprise! This heap of refuse is a gold mine. Big data embodies an extraordinary wealth of experience from which to learn.

Predictive Analytics unleashes the power of data. With this technology, the computer literally learns from data how to predict the future behavior of individuals. Perfect prediction is not possible, but putting odds on the future drives millions of decisions more effectively, determining whom to call, mail, investigate, incarcerate, set up on a date, or medicate.

In this lucid, captivating introduction — now in its Revised and Updated edition — former Columbia University professor and Predictive Analytics World founder Eric Siegel reveals the power and perils of prediction:

• What type of mortgage risk Chase Bank predicted before the recession.
• Predicting which people will drop out of school, cancel a subscription, or get divorced before they even know it themselves.
• Why early retirement predicts a shorter life expectancy and vegetarians miss fewer flights.
• Five reasons why organizations predict death — including one health insurance company.
• How U.S. Bank and Obama for America calculated — and Hillary for America 2016 plans to calculate — the way to most strongly persuade each individual.
• Why the NSA wants all your data: machine learning supercomputers to fight terrorism.
• How IBM's Watson computer used predictive modeling to answer questions and beat the human champs on TV's Jeopardy!
• How companies ascertain untold, private truths — how Target figures out you're pregnant and Hewlett-Packard deduces you're about to quit your job.
• How judges and parole boards rely on crime-predicting computers to decide how long convicts remain in prison.
• 183 examples from Airbnb, the BBC, Citibank, ConEd, Facebook, Ford, Google, the IRS, LinkedIn, Match.com, MTV, Netflix, PayPal, Pfizer, Spotify, Uber, UPS, Wikipedia, and more. 

How does predictive analytics work? This jam-packed book satisfies by demystifying the intriguing science under the hood. For future hands-on practitioners pursuing a career in the field, it sets a strong foundation, delivers the prerequisite knowledge, and whets your appetite for more.

A truly omnipresent science, predictive analytics constantly affects our daily lives. Whether you are a consumer of it — or consumed by it — get a handle on the power of Predictive Analytics.

• Sales Rank: #105829 in Books
• Published on: 2013-02-19
• Original language: English
• Number of items: 1
• Dimensions: 9.30" h x 1.10" w x 6.30" l, 1.18 pounds
• Binding: Hardcover
• 320 pages

From the Back Cover

TRANSLATED INTO 9 LANGUAGES USED IN COURSES AT MORE THAN 30 UNIVERSITIES

In this rich, fascinating—and surprisingly accessible—introduction, leading expert Eric Siegel reveals how predictive analytics works, and how it affects everyone every day.

Trendsetters like Chase, Facebook, Google, Hillary for America, HP, IBM, Match.com, Netflix, the NSA, Pfizer, Target, and Uber are seizing upon the power of big data to predict human behavior—including yours.

Why? Predictive analytics reinvents industries and runs the world. Read on to discover how it combats risk, boosts sales, fortifies healthcare, optimizes social networks, toughens crime fighting, and wins elections.

"What Nate Silver did for poker and politics, this does for everything else."
—David Leinweber, author of Nerds on Wall Street

"The Freakonomics of big data."
—Stein Kretsinger, founding executive, Advertising.com

"A deeply informative dive into a topic that is critical to virtually every sector of business today."
—Geoffrey Moore, author of Crossing the Chasm

"Moneyball for business, government, and healthcare."
—Jim Sterne, founder, eMetrics Summit

Learn more: www.ThePredictionBook.com

About the Author

ERIC SIEGEL, PhD, is the founder of Predictive Analytics World and executive editor of The Predictive Analytics Times. A former Columbia University professor, he is a renowned speaker, educator, and leader in the field.

Most helpful customer reviews

2 of 2 people found the following review helpful.
An engaging and occasionally wacky deep dive into the world of predictive analytics
By Spine
Predictive analytics, risk modeling, and other burgeoning fields based on Big Data are making a lot of people nervous these days--for good reason. But the beneficial applications of these methods can't be denied, and Eric Siegel makes a very persuasive case for those benefits in this surprisingly approachable and funny book, which packs a lot of interesting anecdotes and case studies. It's definitely not a textbook or technical manual. The book will appeal most to people who already have an interest in this area or who find any subject inherently fascinating if it's presented well.

1 of 1 people found the following review helpful.
Five Stars
By Anita Raquel
As time has gone by, I've found myself going back again and again to refer to specific points discussed in this book. It was a bit heavy at first, thick with facts that I found irritating and contradictory to certain favorite and closely held biases of mine, but over time, I could see his points better and better, in spite of myself.
Life isn't fair, and people certainly aren't. The ways that they react to things reflects this to a degree that would surprise even the coldest eyed cynic, and there it is- the thing that bothered me so much....but it's best if you face it. There are some pleasant discoveries in here too, but I think the most important aspect is illusion busting. Those sweet daydreams about how things should be, might be exactly what is holding you back.
Forewarned is forearmed, and the information in here is of a hefty caliber. Use it well.
Yes, I did actually buy this book, and it was worth every penny.

13 of 14 people found the following review helpful.
An Excellent Book by a Knowledgeable Author
By Timothy W. Daciuk
In respect of full disclosure I have known Eric for years in his capacity as founder of the Predictive Analytics World conference, and in my work in data mining and predictive analytics. That having been said, this is an excellent book for anyone who wants to learn what predictive analytics is, and how predictive analytics may be deployed across a wide range of disciplines. If you are looking for a hardcore set of algorithms or code examples this is not the book for you, and other reviewers have commented on that. I don't think that was the point of Eric's work. Eric's work does provide a review of what I think are the main pillars of predictive analytics; data, modeling, ensembles, uplift, unstructured data, deployment and ethics. If I had an issue with this book it would be in the ordering of the chapters, but, that is my personal view, and I can see why the book was structured the way that it was. The book will help you understand the major themes of predictive analytics, written in a way that let's the reader focus on the outcome, the advantages and the possibilities around predictive analytics. It is an 'easy' read yet still contains valuable insights. If you want to understand what people are talking about when they are talking about predictive analytics, read this book.

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